Donahoo imagines "medium-sized independent and corporate developers of children’s apps existing side by side, all pushing each other to produce better digital tools for kids' learning and development. But I believe it has something to do with the crowd and also educating and supporting parents to make the best consumer choices and to support a breadth of apps and digital tools – not just the same old franchised apps from movies and books that we see everyday."
A key point Donahoo notes, among many, is pricing. "If we are to sustain the vibrant and dynamic number of children’s app developers we need to move beyond the 0.99c app. Consumers are currently downloading content for children that is at bargain basement prices and the problem is that could drive some of the key innovators out of their own development studios and over to larger players, or away from children’s apps and into more profitable digital arenas."
Same for quality children's apps.
Donahoo and Andy Russell, co-founder of Launchpad Toys and the much-lauded children's app Toontastic, have put forth The Children's App Manifesto and begun pushing educators, marketers, investors, app developers, and most importantly parents to think about ways to best support quality educational digital content.
After my first-grader asked me just a few days ago to wake him up at 5 a.m. so he could harvest his Smurf pumpkins -- and purchase a few Smurfberries too -- two Manifesto items hooked me right away:
- Play should not be over-commercialized by consumable goods nor advertisement.
- Apps should not disguise costs nor manipulate children’s emotions to entice spending.