Thursday, January 27, 2011

Book 'Em, Danno

Interesting story in Publisher's Weekly's Industry News today about "dynamic, interactive multimedia content" for kids. Or in other words, the picture books of tomorrow.

Speaking at Digital Book World, four publishers who have already staked a claim in the great digital book frontier talked about rapidly changing technology and what it means to the publishing world as more and more books are going digital.

I found humor in how each identified himself on the panel. Are they book publishers? Not in the traditional sense. More like a “mobile and tablet publisher,” as one defined his business.

The question of quality is always what interests me, and Rick Richter of Ruckus Media Group has the most interesting comments. He referred to picture book apps and this new medium as "books you can play with and games you can read."

Richter said, “there are 30,000 kids’ apps in the App Store, and about 27,000 of them are horrible. We hope to take that curator's role and let parents know what’s makes a great app and an excellent experience for their kids. We want people to take this space seriously and respect kids.”

Let's hope he puts his money where his mobile, interactive body opening through which food is taken in is.

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