Quality Kids Apps: Beyond the $0.99 Download

I wanted to share an interesting post over at Wired's Geek Dad about the future of apps for children. The author, Daniel Donahoo, talks about a push toward app development for children that is purposeful rather than just profit-driven. And while it might sound like an idealized world he's seeking, it is one worth striving for: quality products geared for kids that can harness all that finger-tapping energy for good.

Donahoo imagines "medium-sized independent and corporate developers of children’s apps existing side by side, all pushing each other to produce better digital tools for kids' learning and development. But I believe it has something to do with the crowd and also educating and supporting parents to make the best consumer choices and to support a breadth of apps and digital tools – not just the same old franchised apps from movies and books that we see everyday."

A key point Donahoo notes, among many, is pricing. "If we are to sustain the vibrant and dynamic number of children’s app developers we need to move beyond the 0.99c app. Consumers are currently downloading content for children that is at bargain basement prices and the problem is that could drive some of the key innovators out of their own development studios and over to larger players, or away from children’s apps and into more profitable digital arenas."

I think of this as the Organic Milk Approach. I pay a little more for organic milk because I believe it's better for my kids' developing brains and bodies, I want to support organic farmers and keep them in business, and I want to ensure that higher-quality products like this stay in the mainstream market.

Same for quality children's apps.

Donahoo and Andy Russell, co-founder of Launchpad Toys and the much-lauded children's app Toontastic, have put forth The Children's App Manifesto and begun pushing educators, marketers, investors, app developers, and most importantly parents to think about ways to best support quality educational digital content.

After my first-grader asked me just a few days ago to wake him up at 5 a.m. so he could harvest his Smurf pumpkins -- and purchase a few Smurfberries too -- two Manifesto items hooked me right away:

• Play should not be over-commercialized by consumable goods nor advertisement.
• Apps should not disguise costs nor manipulate children’s emotions to entice spending.

Magic School Bus: The Future of E-Learning

My first-grader was excited to use a coupon at his school's paperback bookstore the other day, and I stopped him. He had in his hands a copy of The Magic School Bus: On the Ocean Floor, and I, as if moving in slow motion, pointed back toward the bright yellow bookshelf and told him to pick another book. I was experiencing a complete out-of-body moment, hearing my voice from some far away place tell him, "We can download this book. It will be way better on the iPad."

And it is.

Bypassing a paper book for a digital one is still a new thing to me. And I am squeamish about it sometimes, fearing that my favorite neighborhood haunt, 57th Street Books, will disappear because I opt for an app instead of a former tree. So moments like the one at my son's school make me itchy.

But let's face it, digital books can do things that paper cannot. And in some realms, such as the informative, nonfiction picture book world where Magic School Bus dominates, the digital version is unbeatable. One look at the Oceans app, and the future of e-learning becomes clear.

The first real interactivity comes when young readers tap the bubbling water near an illustration of a sea urchin. A screen rolls down, and quick-hit bulleted points about sea urchins appear beneath a short video clip of an actual sea urchin. Budding naturalists can watch a spiny purple creature scoot along the ocean floor -- not just an artist's rendering of it, but actual undersea footage.

Interactive games demonstrating how various sea life swims teach the difference between a whale's means of locomotion vs. a squid's vs. a jellyfish's. Detailed photographs of sea stars, limpets, periwinkles, and others offer real-life examples of sea animals kids might not otherwise get to know. More video clips of flounder drifting among rocks drive home the benefits of camouflage.

Aside from showing kids the habitats and behaviors of undersea life, as well as showing phenomena like hot water vents and ocean waves, the app offers a variety of entry points for literacy learning. The read-along narration illuminates each word in red as it is spoken. Little fingers can tap the dialogue bubbles and hear the kids and Ms. Frizzle ask questions or comment on the scene as they read the words in the speech bubble. Whether a pre-reader or a confident one, the app is accessible to many levels.

Priced at $7.99, $1 more than the paperback, this book is packed with opportunities for interactive, exciting learning. Consider it a kid-friendly Jacques Cousteau adventure, right at young readers' fingertips. Magic School Bus: Oceans presents the best digital media has to offer young learners. Worth checking out immediately.

Cinderella : Our Top Picture Book App of 2011

We've kissed a lot of toads this year in app-land. Or maybe a more apt metaphor for this post would be along the lines of wedging our feet into a lot of ill-fitting slippers.

And while we've also stumbled across some real gems (see last week's post on the Best Picture Book Apps of 2011), our heart belongs to one big winner for the year. I'd like to devote this space to my No. 1 picture book app for 2011 with a few reasons why. So let's cut to the chase and reveal our winner. Drumroll please. . .

Nosy Crow's Cinderella takes a familiar tale and makes it extraordinary. Young readers can follow along with the text, then take a few moments on each page to interact with the story:

• Help Cinderella clean up the kitchen by clicking and dragging fruits into the fruitbowl, stacking up the cups and plates, and throwing logs onto the fire. 
• Get a little silly with the Stepsisters by dressing those soft-headed tyrants in ridiculous outfits for the ball.
• Work with Fairy Godmother in the garden to turn the mice into footmen, the pumpkin into a carriage, and all the familiar ball-preparations. These tasks require real skills and include some fun surprises, which keep my young readers completely engaged.

But best of all is the ball itself, where Cinderella gets a few minutes alone with her prince. Nosy Crow does a great job making their books fun and a little unpredictable, and their Cinderella is no exception. Readers can have the happy couple dance a traditional waltz, break out their disco moves, or even go Bollywood. My first-grader comes down with a serious case of the giggles every time we get to the dance scene.

What appeals to me about Nosy Crow's apps is the emphasis on building literacy skills. These are, after all, books. And the audience is beginning readers. Nosy Crow's app hits the mark at many age levels and abilities, as more savvy readers can explore some of the nuanced humor throughout the story and early readers can tap on the characters to generate more speech bubbles that give clues about surprises on the page.

So what makes Nosy Crow's Cinderella No. 1? It's the perfect balance of a variety of factors:

1. Top-notch illustrations
2. Lively writing that puts a fresh spin on a familiar story
3. Original interactive features 
4. A commitment to early literacy
5. Strong sense of fun

This sets the bar high for other app producers breaking into this new medium of children's literature, where the lines between book, movie, and game are often blurred in the push to attract kids. Hats off to Nosy Crow for getting it right, and having so much fun in the process.

Best Picture Book Apps of 2011

DotMomming apologizes for the November hiatus, but we were working on a bit of longer writing that required all our brainpower. But we're back in business, just in time for the holidays.

Both Kirkus Reviews and School Library Journal are great resources for finding helpful reviews not only of apps for kids but for all kinds of reading, like those things with paper. Their "Best Of" lists are rolling out for 2011, and we're hoping to see some of our favorite apps on there.

Here is dotMomming's rundown of our favorite picture book apps of the year:

For the youngest iPadders, Chronicle's Animal Show is adorable. With a festive, circus vibe in the visuals and audio, little swipers can learn to identify 31 animals -- tap on the sheep and hear it bah-bah-bah -- play matching games, test their memory, and work on counting skills. A definite keeper that they'll want to go back to again and again. ($1.99)

We also love the bedtime app Nighty Night! HD ($1.99) from Shape Minds and Moving Images and created by Oscar-nominated animator Heidi Wittlinger. In this beautifully rendered app, young readers get to put the animals to sleep all around the farm by turning out the lights. This is a perfect example of the magic apps can conjure -- the child is the actor and gets to decide when to make the bedtime call on every page. And though I missed the merging of text with narration, my first-grader did not. Parents who want their kids reading or at least having literacy awareness might find the lack of words on the page disappointing as well. But still, the visuals and interactivity more than make up for it.

For parents who want their wee ones interacting with words, check out Sandra Boynton's The Going to Bed Book ($3.99), which allows for a great deal of fun but keeps wee readers focused on the task at hand -- getting under those covers and calling it a day. Created by the wizards over at Loud Crow, the Boynton apps are not to be missed. Every one is a gem, offering kids the choice to have the story read to them or letting them read it themselves. Boynton books are for the youngest readers who are developing literacy skills, so the highlighting of words to flow with the narration and the subtle cues to move us along through the books go a long way in teaching kids the basic mechanics of reading. Loud Crow is a name you can trust.

And while there are plenty of big names in the App Store now -- from Mo Willems' Don't Let the Pigeon Run This App to the Fancy Nancy franchise -- we like what's coming from the smaller producers, too. Teddy's Night ($0.99) from Auryn is an adorable app about what a teddy bear is up to at bedtime. The soft, pastel illustrations set just the right tone, the child's narration is charming, and the interactive elements are surprising and entertaining without taking away from the story.

We've written before about Crab Hill Press, and their My Dad Drives a Roller Coaster Car ($1.99) is still one of our all-time favorite apps. Two words: rollicking hilarity! Forget about minivans, the little boy in this story has a family that drives wild ride rides from the amusement park, like a merry-go-round horse and a spinning teacup and a roller coaster car. With a beach-blanket-bingo party soundtrack, this app is a gas, and the type of story they'll return to again and again. Here's hoping Crab Hill has more great things to come in 2012.

Next up: A review of our No. 1 pick for 2011. Stay tuned. . .

Children's Picture Book Apps Are Not a Part of the Public Library's Story -- Yet

As more e-readers are getting into the hands (and under the tapping fingers) of young readers, picture book apps are gaining a wider audience. But not at the public libraries. To understand a bit more about why, dotMomming reached out to Chicago Public Library Youth Materials Specialist Andrew Medlar. This is the last in a series of posts in our conversation about digital books.

"Apps of all types are a significant consideration in our latest Strategic Plan," Medlar says, "and for the book/media industry at large. We can only offer our communities that which is available in the first place, and many of the great sessions and discussions at this summer’s BookExpo America and American Library Association conferences focused on apps and the fact that while they are exciting, and many are fabulous, no one has yet figured out how to make them able to be checked out through libraries."

Among the library's hurdles is that some of the major publishing houses are resistant to making their titles available to public libraries for e-book lending.

"Several major American houses still won’t even allow libraries to buy their e-book titles even though that technology is readily available—and so the logistics of app circulation simply haven’t been satisfactorily developed," Medlar says.

And while it's the publishing houses dragging their feet, some perceive public libraries to be the staid institutions clinging to the paper era. But that's certainly not the case in Chicago, where the Chicago Public Library's flagship Harold Washington Library is leading the way with its teen-centric YOUmedia space. Through YOUmedia, teens turn to the library to check out tools ranging from digital cameras to laptops, and to collaborate and create with new media.

"The Library is always evolving in how we support Chicagoans in new ways of reading, learning and discovering," Medlar says, "and this is a key area of strength in our past, present and future Strategic Plans.

"The expansion of YOUmedia from its internationally renowned success at the Harold Washington Library Center into more neighborhoods across the City is a prime example. The role of the public library has always been to provide access to information – the ways in which patrons now demand that information has changed (and is constantly changing), so it libraries are adapting to those new formats."

It's an exciting time for libraries as they make the changes necessary to stay relevant in a digital age. And I imagine that doing so under anemic budgets is all the more challenging. So whether it's a book in paper form or electronic, the library is working hard to satisfy the demands of a changing audience.

"Content trumps format, and reading, in any way, shape or form, is a positive, educational, fun, and lifelong activity," Medlar says. "As far as the physical form of the text, for young people it’s not an either/or proposition; they move back and forth between e-books and p-books without a problem."

"Let’s just give them the freedom to pick from all of the great stories out there in the world, however they’re told."

Young Readers, e-Books, and the Public Library

Like Clifford the Big Red Dog, interest in e-books has grown exponentially over the past year. Figures from June show e-book sales rocketing 167 percent, to $80.2 million, at the 15 houses that reported figures to the Association of American Publishers monthly sales report. And according to Publisher's Weekly, for the first half of 2011, e-book sales were up 161 percent to $473.8 million.

This red-hot streak should continue as new reading devices continue to enter the market and consumers turn on to digital books. So as e-book sales reach the stratosphere, dotMomming was wondering what's happening at the public library. We reached out to Andrew Medlar, Youth Materials Specialist for the Chicago Public Library, to find out.

Numbers for trade paperback sales dropped off in June, down 64 percent, according to Publisher's Weekly, while children’s hardcover sales fell 31 percent. And for the first half of 2011, sales in all the trade segments were off by more than 10 percent. So the trend seems to be clear in bookstores -- digital books are on fire. Is the library seeing the same spike in e-book demand?

"In a word: yes.  In four words: yes, very much so," Medlar says. "Interest, requests, circulation, and budgets for e-books continue to grow exponentially.

"The subsequent challenges then include balancing this with continued strong demand for the many other formats CPL provides, and working with publishers and distributors to make more e-content available to the library market in the first place."

So where are the kids? The adult market seems to be out ahead of children's books, which makes sense as adults have the buying power to make use of reading tablets. But as more schools try out e-reader technology, demand for kids e-books will rise. Are Kindles, Nooks, iPads, and beyond capturing tween and preteen attention?

"Ten percent of e-book requests placed on our website are for teen titles," Medlar says, "and about 1 percent are for materials for kids up through age 13."

So what are the trends Medlar is seeing at the Chicago Public Library?

"Well, in the interest of user privacy, of course, we don’t track who is checking out what," he says. "But it is clear that many whos are checking out a lot of whats.

"Circulation of e-books has been consistently rising, and leading the charge is teen-directed literature, such as series by Meg Cabot, James Patterson, Maggie Stiefvater, Kristin Cast, Suzanne Collins, and more."

And what's ahead?

"Regardless of the age of the reader selecting these titles, this is definitely where the bulk of youth e-publishing and use is," Medlar says.

"This will continue, and the production of e-titles for tweens and younger will certainly grow itself, especially as more schools embrace e-readers. Interestingly, many of the tween titles immensely popular in paper (authors such as R. L. Stine and Erin Hunter, to name just two) are not seeing the same demand in e-formats, so this is likely still to take a while to catch up."

How e-Books Can Save Your Marriage

DotMomming is celebrating a glorious alignment of stars over here, and we want to share the joy. It has to do with a few of our favorite things -- the public library, the iPad, and our Spousal Unit (in no order of preference).

Many readers already know the ins and outs of checking out e-books from the library. But for those who do not, we're going to help you get into gear with OverDrive, the library's e-book vendor. And in the process, perhaps we'll restore harmony to your household just as we did at our own.

• No more fighting over the bedside lamp being on all night, since you can read books in the dark using your e-reader's black screen and white type! 
• No more enduring your darling's cranky sighs at the sound of your pages turning, since your e-reader's digital pages turn noiselessly!
• And need we remind you? These books are free!

What's not to love?

And for Kindle users out there, OverDrive is now available for use for the first time. Until last week, digital lending was limited to iPad, smart phone, Sony Reader, and Nook.

To help explain the process, dotMomming contacted Andrew Medlar, Youth Materials Specialist for the Chicago Public Library, to talk about e-books, the library's digital bookshelf, and where the kids are. We'll devote the next handful of posts to our conversation.

But first, the basic mechanics of how to check out an e-book through the public library.

"Patrons are invited to visit the Library’s downloadable media catalog at OverDrive to search and/or browse through our rich e-book collection," Medlar says. OverDrive offers several e-book formats, such as EPUB, PDF, mobipocket, and now Kindle Book. Before attempting to download a book, however, iPad users need to download the free OverDrive app. If you're using a Nook, you'll need to download the Adobe Digital Editions software.

"Once you find a title in which you’re interested, you’ll either be able to add the title to your cart or put the title on hold if all of CPL’s licensed 'copies' are checked out to other users." This step is intuitive, as a button to the right of the book information sits waiting for your click.

"If you place it on hold, you will be asked to provide an e-mail address where you will be notified when the title becomes available," Medlar continues. "If it’s currently available you’ll be able to add it to your cart and proceed to checkout, at which point you’ll need to enter a library card number in good standing and your ZIP code."

And there's more. Can you handle it?

No late fees. The book just "disappears" from the e-reader when the checkout period expires. While we love this feature, dotMomming does realize that we are single-handedly supporting the CPL system through our endless late fees. Will e-books put a dent in the library's revenue stream?

"While the automatic return of e-books does result in fewer late fees for the Library," Medlar says, "we actually see it as a great marketing point for potential patrons."

He's talking about you. Good luck -- in your reading and your marriage.